Mashantucket Pequot Gaming Enterprises (MPGE) today announced that Tara Gregson has joined the organization as Vice President of Brand Strategy for Foxwoods Resort Casino and MGM Grand at Foxwoods....
Mashantucket Pequot Gaming Enterprises (MPGE) today announced that Tara Gregson has joined the organization as Vice President of Brand Strategy for Foxwoods Resort Casino and MGM Grand at Foxwoods.In this role, Gregson will be responsible for strategic development and implementation for all advertising, general marketing and corporate and consumer communications, and will oversee external marketing agencies and strategic partnerships for Foxwoods Resort Casino and MGM Grand at Foxwoods, as well as other Mashantucket Pequot Tribal Nation initiatives. Gregson will report directly to MPGE Chief Marketing Officer, Robert Victoria.
“Tara brings creative spirit and a wealth of industry knowledge and expertise to our marketing department, and we’re honored to have her join our team,” said Victoria. “Her experience will undoubtedly be a tremendous asset to Foxwoods and MGM Grand at Foxwoods.”
Gregson brings almost 15 years of experience in providing strategic, creative, and comprehensive marketing solutions to a variety of organizations. Most recently, she served as Assistant Vice President, Marketing and Communications for M&T Bank headquartered in Buffalo, New York, where she provided strategic and tactical execution management for the company’s corporate marketing, acquisition, retention, and organic growth initiatives.
Gregson’s extensive experience within the resort casino industry includes her role as Executive Director of Advertising for the Seneca Gaming Corporation in New York, and Vice President of Marketing for Downstream Casino Resort in Oklahoma. While at Seneca Gaming Corporation, Gregson played a pivotal role in creating an internal advertising department to service all business units, and managed all internal and external communications for the property, including Seneca Niagara Casino & Hotel, Seneca Allegany Casino & Hotel, and Seneca Buffalo Creek Casino and special strategic initiatives for the Seneca Nation of Indians. At Downstream Casino Resort, in preparation of a new property opening, Gregson was a key as a member of the development team, established the marketing department, and lead brand identity development as well as managed strategic start-up initiatives across many different business units.
“It’s an honor to join the executive team at Foxwoods Resort Casino and MGM Grand at Foxwoods, the East Coast’s premier entertainment destination,” said Gregson. “I’m looking forward to leveraging my experience to develop integrated brand marketing campaigns that showcase all the wonderful amenities that the property has to offer.”